Since its inception in 1780, The London Season has been synonymous with the world of etiquette, protocol and social networking at the highest level. At the heart of aristocratic British society for centuries, The London Season has evolved through the ages, always underpinned by its charitable focus, but adapting to the social innovations of each new era. At the beginning of the 21st century, The London Season formed association with other countries, namely America, India, China, to foster cultural understanding, assist and help the young debutantes and their escorts to move forward in the multicultural world of work. Visits to these countries have been based on a charity supporting basis, increasing the charitable ethos of the London Season and adding to cultural understanding.