The London Season is allset to launch the opening of its social etiquette academy at an inaugural Gatsby-themed ball on The World Island, Dubai.

For two-hundred years, The London Season has been the heartbeat of upper class British society. In an ever-evolving world, The London Season has anticipated the need for global protocol and etiquette and has opened its doors to the public to provide an international protocol and etiquette academy, The London Season Academy, here in Dubai – the first of its kind in the region.

To celebrate and mark the official opening of The London Season Academy – and in support of the charity SOS Children – the company will host a spectacular Gatsby-themed ball on The World Island, Dubai, on 14th November, 2013. The event hopes to attract debutantes, royalty and businesses from all over the region.

Sponsors of the event included Red Dog Events, Louis Fourteen Concierge Service, Bliss Florists, Emirates Airlines, Imprint Printers, RIBC, Jahmene Douglas, Sophistication, Abu Dhabi Big Band, Banyan Tree, H2q and DAS Collection.

The London Season is synonymous with tradition, and both British and international codes of conduct in social, corporate entertainment and business environments. As such, The London Season Academy was established to offer the grandeur of British etiquette worldwide, through a range of courses and programmes aimed at corporates, academia and the public.

As a multicultural society and gateway to Asia and Europe, Dubai is perfectly placed to accommodate this unique venture between The London Season and Al Tamimi Investments. Combining the world-renowned etiquette of the western world and applying it to Dubai and its neighbouring regions is at the forefront of what The London Season Academy is all about – it is the ideal etiquette training platform to achieve these goals.

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